The latest quarterly consumer trends research from Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, shows that as the importance of digital engagement has grown, so has consumer comfort using non-financial companies to conduct financial activities.
While consumers remain most comfortable with traditional financial organizations, a growing number of consumers say they would use a technology company such as Apple or Google to pay bills, take out a loan and conduct other financial activities.
Conducted online by The Harris Poll on behalf of Fiserv, Expectations & Experiences is one of the longest-running research studies of its kind and builds on years of consumer survey data. Results from the 2018 Expectations & Experiences: Channels and New Entrants survey of 3,050 consumers show:
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