Casinos Get Into the Esports Game

U.S. casinos are turning to videogame competitions, as they look for ways to jump-start growth

Microsoft Corp. earlier this month booked space at Caesars’ Atlantic City casino for a three-day ‘Gears of War 4’ contest featuring dozens of teams. PHOTO: DAVID DORAN

By Sarah E. Needleman and Chris Kirkham
April 11, 2017 12:02 p.m. ET

U.S. casinos are turning to videogame competitions to attract younger visitors and turn around years of subdued growth.

MGM Resorts InternationalMGM -0.49% plans to convert a former nightclub at its Luxor Hotel and Casino in Las Vegas into a permanent venue for hosting esports contests starting next year, the company said Tuesday.
Other gambling properties already have built or are leasing space for such events, including Downtown Grand in Las Vegas and Caesars in Atlantic City, N.J.

Read the full article here.

Share this article