Monthly Archives: January 2020

People to Watch in 2020

We are proud of our amazing CEO Stephen Hoops who was recognized as one of Delaware Business Time’s People to watch in 2010! 

Hoops said revenues for his company, which designs strategies for clients by analyzing segments to identify trends from data received from different environments, increased by more than 50% for the third year in a row, and the company became the first non-University of Delaware occupant in the Tower at UD’s STAR campus. Predictive Analytics has been recognized as one of UD’s most promising new ventures two years in a row.

What are your biggest goals for 2020?

I am looking to move PAG into the fourth year of the business and continue to expand into new verticals. We now have clients across five business verticals, while targeting new clients in two additional verticals in 2020.

What do you see as the biggest obstacle to achieving those goals?

Whenever you move into new verticals, there is a “getting to know you” period. We are well established within the financial services, gaming and the marketing world today, where we collectively have more than 120 years of experience in financial services and marketing. Gaming took time building contacts, our reputation and some pro-bono work to establish ourselves. Health care and sports are moving well today but had similar hurdles early on. As we grow cross-vertically, we are starting to see less “time to market” from initial contact within an industry to a first paid engagement. Patience, a healthy balance of EQ and IQ, humility and passion are the keys to expansion into new markets. It also helps that we all enjoy what we do on a daily basis.

Full article can be found here

The Decade When Numbers Broke Sports

In the 2010s, data and analytics changed the way games are played—for better and worse

Brad Pitt (left) played Billy Beane in ‘Moneyball,’ which was released in 2011, at the beginning of a decade that would change sports forever. PHOTO: COLUMBIA PICTURES/EVERETT COLLECTION

By Ben Cohen, Jared Diamond and Andrew Beaton

It wasn’t long ago that baseball players still bunted, football coaches were unapologetically conservative and basketball teams doubted Stephen Curry. It was only the beginning of this decade.

But what happened over the last 10 years inside MLB ballparks, NFL stadiums and NBA arenas rendered the sports almost unrecognizable. The games barely resemble the previous iterations of themselves. They have been reinvented in front of our eyes.

Read the full article here.