Monthly Archives: February 2018

New Digital Strategy For Golden State Warriors Pushes Revenue Up 300%

Kevin Durant is all smiles ahead of a game against the Phoenix Suns. (Photo by Thearon W. Henderson/Getty Images)

The Warriors are winning off the court as well, with a new digital strategy that has pushed digital revenue to the highest in the NBA—up 300% this season, compared to last year, according to the team. The Warriors are Silicon Valley’s team, but they were not always a leader in social and digital strategy.

Three years ago the Warriors ranked outside the NBA’s top five for digital revenue. They operated like most sports teams with an archaic approach where sponsors received a set number of posts across social media channels. But brands typically looked at digital in the opposite way where impressions and engagement were the critical factors.

The Warriors enlisted digital strategy agency Rebel Ventures to look at how the marketplace was buying and valuing certain content. The goal was to change the team’s business and content model. Rebel’s sports clients include Real Madrid, Boston Red Sox, Liverpool FC, San Francisco 49ers and more.

One of the biggest changes for the Warriors was switching to an impression-based model starting with the 2015-16 season. “It put skin in the game for us and our partners to really create engaging content,” says Mike Kitts, vice president of corporate partnerships for the Warriors.

Read the full article here.

U.S. Households Shoulder Record $13.15 Trillion Debt to End 2017

Strong confidence, rising wages bolster increase in borrowing for the 14th straight quarter

U.S. consumers added $26 billion to credit-card balances in the fourth quarter. PHOTO: ELISE AMENDOLA/ASSOCIATED PRESS

By Eric Morath

U.S. households carry record levels of debt but appear well positioned to manage the burden with wages increasing and tax bills falling this year.

Outstanding household debt rose by $193 billion to $13.15 trillion in the final three months of 2017, completing the fifth straight year overall balances increased, the Federal Reserve Bank of New York said Tuesday.

Total debt was the most on record, though the figure wasn’t adjusted for inflation or population growth. As a share of U.S. economic output, household debt was about 67% last quarter, barely edging up from the third quarter and well below a high of about 87% in early 2009.

“The current debt level is still manageable and is likely to grow further this year,” said Diane Swonk, chief economist at advisory firm Grant Thornton.

Read the full article here.